Prestone: The Aftermarket Coolant King in Search of Its Next Revolution
1. Company & Brand Snapshot Founding & History: Prestone is one of the oldest and most recognized names in automotive chemicals. The brand traces its roots to the early 20th century, emerging as a pioneer in antifreeze technology. Originally developed by Union Carbide, Prestone became synonymous with ethylene glycol-based coolants and established itself as the…