Chevrolet: From EV Pioneer to Gas-Powered Retreat — Inside GM’s $340 Million Pivot
1. Company & Brand Snapshot Founded: 1911 (by Louis Chevrolet and William C. Durant) Headquarters: Detroit, Michigan Parent Company: General Motors (founded 1908) Business Model: Traditional dealer franchise network — Chevrolet vehicles are sold exclusively through GM’s authorized dealership system across North America and select international markets. Target Customer: Mid-market to value-oriented consumers. Chevrolet has…