Jaguar Land Rover: Luxury’s Identity Crisis — Can the Reimagine Pivot Save Two Stalled Brands?
1. Company & Brand Snapshot Founding year: Jaguar (1922, as Swallow Sidecar Company, Coventry, UK); Land Rover (1948, Solihull, UK). Combined entity Jaguar Land Rover (JLR) formed under Ford ownership in the 2000s, then acquired by Tata Motors (India) in 2008. Headquarters: Whitley, Coventry, United Kingdom Founder background: Sir William Lyons (Jaguar) and Maurice Wilks…