Goodyear’s $1.7 Billion Loss and the $1.5 Billion Gamble: Can ‘Goodyear Forward’ Keep the 125-Year-Old Giant Rolling?
1. Company & Brand Snapshot The Goodyear Tire & Rubber Company, founded in 1898 and headquartered in Akron, Ohio, has been a pillar of the American tire industry for over 125 years. Its business model is a hybrid network: company-owned Goodyear stores, independent Goodyear dealers, wholesale distributors, and sub-brands (Cooper, Mastercraft, Roadmaster, G3X). The brand…