Lucid Motors: Spinning Its Wheels — From Tesla Killer to Cash Burn Crisis
1. Company & Brand Snapshot Founding Year & Headquarters: Lucid Motors was founded in 2007 (originally as Atieva) and is headquartered in Newark, California. The company shifted its focus from battery technology to luxury electric vehicles in 2016, rebranding as Lucid Motors. Founder and CEO Peter Rawlinson was previously chief engineer of the Tesla Model…