BYD: The Vertical Integration Trap — Why China’s EV Giant Risks Becoming a Victim of Its Own Success
1. Company & Brand Snapshot Founding & Origins: BYD Auto was founded in 2003 as a subsidiary of BYD Co Ltd, itself established in 1995 by Wang Chuanfu as a rechargeable battery manufacturer. Wang, a chemist by training and former government researcher, pivoted the company from batteries to automobiles in 2003 by acquiring a defunct…