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Nissan: The Once-Unstoppable Japanese Giant Now Fighting for Survival
1. Company & Brand Snapshot Founding & Headquarters: Nissan Motor Co., Ltd. was founded in 1933 in Yokohama, Japan. The brand was built on the engineering legacy of founder Yoshisuke Aikawa, who established the holding company that eventually became Nissan. Business Model: Nissan operates a traditional dealer-franchise model globally, with a direct sales channel for…