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Niterra (Formerly NGK): The Spark Plug Giant’s Radical Pivot to Solid-State Batteries – A $724 Billion Yen Bet on the End of Combustion
1. Company & Brand Snapshot Niterra Co., Ltd., long known as NGK Spark Plug, is the world’s dominant manufacturer of spark plugs and related ignition/sensor components. Founded in 1936 and headquartered in Nagoya, Japan, the company has built a fortress-like position in automotive aftermarket and OEM supply chains over nearly a century. As of late…