Pirelli: The Prestige Tire Maker Caught Between Motorsport Pedigree and Reliability Reality
1. Company & Brand Snapshot Pirelli was founded in 1872 in Milan, Italy, by Giovanni Battista Pirelli. The headquarters remain in Milan, and the company has operated continuously for over 150 years, making it one of the oldest tire manufacturers in the world. Business Model: Pirelli operates through a hybrid model. It sells direct to…