How to Beat K&N’s Air Filter Empire: Where the Oiled Cotton King Is Drowning in Its Own Oil
1. Target Profile: Who We’re Attacking K&N Engineering has been the dominant force in the performance air filter market for over 50 years. They stand for “freedom of airflow” – a washable, reusable cotton gauze filter that promises increased horsepower and better engine sound, backed by a loyal following of tuners, off-roaders, and weekend mechanics….