The $190 Billion Tire Market’s Hidden Split: All-Season Still Rules (62% Share) But BEV-Specific Tires Are Growing at 10.6% CAGR — The 2026 Landscape
1. Category Definition & Scope The automotive tire category encompasses all pneumatic tires designed for passenger cars, light trucks, SUVs, and commercial vehicles (excluding specialty off-road, agricultural, and industrial tires). Tires serve as the critical interface between vehicle and road, providing traction, load support, shock absorption, and fuel efficiency. Customers purchase tires primarily for replacement…