Bosch: The Profit Squeeze and Robotics Pivot — 139-Year-Old Giant’s Fight for a Future Beyond Cars
1. Company & Brand Snapshot Founding & Heritage: Robert Bosch GmbH was founded in 1886 in Stuttgart, Germany, by Robert Bosch, an engineer and entrepreneur who built the company into a global industrial powerhouse. The company remains privately held, with the majority of shares controlled by the Robert Bosch Stiftung (charitable foundation). Business Model: Bosch…