Polestar: From Geely’s Star to a Struggling Contender in the $50K+ EV War
1. Company & Brand Snapshot Founding & Ownership: Polestar was established in 2017 as a joint venture between Volvo Car Group (owned by Geely Holding) and Geely itself. It began as Volvo’s performance tuning division (Polestar Racing) in 1996, but the modern EV-focused brand was launched in 2017. Headquarters are in Gothenburg, Sweden. Business Model:…