From Halogen King to LED Battleground: Philips Automotive Lighting’s Fight to Stay Relevant in a Commoditizing Market
1. Company & Brand Snapshot Philips Automotive Lighting, a division of global electronics giant Royal Philips (founded 1891, headquartered in Amsterdam, Netherlands), has operated in the automotive aftermarket for over a century. The brand leverages Philips’ deep heritage in lighting technology—dating back to its first automotive bulb in 1914. Business Model: Hybrid distribution. Philips sells…