Rivian: The Last Stand of the Electric Pickup Pioneer — Can It Survive the Comeback?
1. Company & Brand Snapshot Rivian Automotive, Inc. was founded in 2009 by CEO R.J. Scaringe. Its headquarters are in Irvine, California, with primary manufacturing facilities in Normal, Illinois. Scaringe, a mechanical engineer with a Ph.D. from MIT, built the company around a vision of “adventure vehicles” that blend off-road capability with electric powertrains. Business…