Lexus: The Reliability Icon at a Crossroads — Can Heritage Survive the EV Revolution?
1. Company & Brand Snapshot Founding Year: 1989 (launched as Toyota’s luxury division) Headquarters: Nagoya, Japan (global HQ); Torrance, California (U.S. operations) Founder: Not a single individual; the brand was conceived by Toyota Motor Corporation under Chairman Eiji Toyoda and project leader Ichiro Suzuki, with the explicit mission to compete with Mercedes-Benz, BMW, and Cadillac…