Hyundai Kia: The $26 Billion American Bet — How the Korean Giant Plans to Reboot Growth with Hybrids and U.S. Factories
1. Company & Brand Snapshot Hyundai Motor Group, the parent entity of the Hyundai, Kia, and Genesis brands, is a South Korean automotive conglomerate headquartered in Seoul. Founding year and founder background are not provided in the research data, but the group’s modern operational footprint is well-documented. Business Model: Traditional franchise dealer network (franchised dealerships)…